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Direct Selling, MLM, Network Marketing, or Party plan? What’s the Real Difference?

I am often asked, “What’s the difference between the terms ‘direct sales’ (or ‘direct selling’), ‘network marketing’, ‘multi-level marketing’, and ‘party plan’?” Although there’s a lot of similarities in companies’ commission structures, business plans, and the way they work, they’ve invented different names for themselves over the years. This leaves a lot of industry beginners and veterans alike to wonder—”Are these terms really all that different from each other? What does…

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The 5 Types of MLM Distributors: Who They Are and How to Keep Them Active

If you’re like most MLMs, you’re always looking for great ideas for boosting distributor retention. In our experience, one of the best ways to keep your salesforce happy and motivated is to cater to their individual needs, and that means getting to know them. Although each distributor is different, we’ve discovered five distinct groups you’ll find in virtually every direct selling…

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